Tommy Bahama Island Emailer targeted email campaign

Managed, designed, and deployed the Tommy Bahama Island emailer with spliced images and content to appeal to sophisticated upscale target markets. Tracked and optimized eblasts with A/B testing.

  • Company: A B2C multinational lifestyle brand and manufacturer of sportswear, activewear, accessories, footwear, and home furnishings.
  • Deliverable: Emailer, enewsletters
  • Skills: Visual design, template design, list management, analytics & testing