Rebrand UX Web Design & Development

Worked closely with the Marketing Director, product management, and software development teams during a massive rebrand initiative to lead the elevation of the wiland brand across a broad range of print and digital platforms. Together we brainstormed and made strategic choices about the overall brand experience. I evaluated requirements, created use cases and journey mapping to inform user direction. My design decisions were largely influenced from my position as a user advocate throughout the process. I created wireframes and high fidelity designs from concept to deployment resulting in a digital experience that created a more purposeful connection with our clients.

  • Company: A B2B data-driven marketing intelligence company creating brand-unique audience products and business insights.
  • Deliverable: Wireframes, prototypes, web assets, animation files, wordpress site creation & content management
  • Skills: UX Design, web design, brand direction, photography direction, photo retouching, card designs, illustrative icon stories, motion graphics, Photoshop, Illustrator, After Effects, Wordpress