Rebrand & Sub Brands Identity Design
As the Creative Brand Designer I lead a massive rebrand initiative for Wiland (formally Wiland Direct). Part of the rebrand involved my creation of the new brand logo, business cards, stationary, brand design elements, style guide, brand color palette, designs for sub brands and more. I was integral to elevating the brand across a large array of print, digital, and interactive materials in order to improve the client experience and increase engagement.