Logo Creation and Brand Identity Design
I worked with a wide range of small business startups and clients in a variety of industries and sectors on logo creation and brand identity design. My design process began with evaluating and understanding each business. What is the business about, what is their mission, and what is their target market? This research fueled my design direction in creating a logo and brand identity that best fit the needs of each client. I provided 2-4 logo options for selection along with color palettes, and accompanying brand style guides as needed. I packaged final deliverable assets for a variety of print and digital uses.