Brochure Design for Brand-Unique Digital Audiences
My strategy was to create a next level brochure that stood out from the crowd, looked top notch, and appealed to our target market of digital advertisers. I created the bifold brochure in an interesting 8″x8″ square format to stand out from a sea of typical portrait/landscape size brochures. I used complimentary brand colors of blue and orange to provide maximum contrast making the headline pop. I specifically arranged the cover photo so the gentleman with the glasses is looking down towards the headline to draw the eye. One of the big design challenges for this brochure was the heavy amount of content. I applied my layout and typography skills to maintain a clean layout while effectively communicating key content without cluttering the message. Throughout the brochure, I designed brand elements and custom illustrated graphics. The bifold brochure was a big hit among digital advertisers captivating their interest in our product and resulting in a high return of client sign on.