About – Liz W Design

Meet the Designer

Passionate About Engaging Design

I am passionate about intelligent design and the impact it holds on visual and interactive experiences. I always place importance on crafting quality designs that result in meaningful user engagement. My goal is to provide polished deliverables that reflect the brand voice and delight users. I thrive on helping teams succeed in communicating visual and intuitive interactive experiences while maintaining brand integrity.

My Design Process

Identify

Identify and evaluate creative requirements and goals. Understand business and system objectives.

Analyze

Research and understand existing and new creative uses. Analyze any challenges, constraints, and feasibility.

Ideate

Collaborate and ideate on creative vision and strategy. Come up with creative solutions to challenges.

Create

Design iterations as needed to flush out the target creative. Utilize and follow design patterns and brand standards.

Refine

Select and refine the final creative. Review, test, and critique with teams. Collect feedback and make improvements.

Deploy

Deploy creative across print and/or digital platforms. Track performance. Learn for future improvements.